When I spoke with Greg Ligdon, on the Sermonmax podcast, he brought up the idea of leveraging online campuses for multi-site church expansion, it led to an eye-opening discussion that got us both thinking about actionable steps. We explored the idea of using digital metrics as a low-risk discovery tool, providing insights into geographic locations ripe for potential physical campuses. However, metrics alone are not enough. What comes next?

Transitioning from Metrics to Community Engagement

To make the leap from an online community to a physical congregation, a well-thought-out engagement strategy is crucial. After all, a church isn't merely a building; it's a community of believers. This is where the power of watching parties, service days, and festivals come into play.

The Power of Watching Parties