Have you ever felt like you're constantly struggling to create content for your social media channels, whether it's YouTube, LinkedIn, Facebook, or Instagram?

I've been there.

I, too, faced what I believed was a scarcity of content.

However, the challenge isn't always about not having enough content—it's about not capturing it.

I've learned that we're often surrounded by potential content during teachings, staff meetings, speaking events, and training sessions.

The issue lies in our failure to record these moments.

One simple step changed everything for me: bringing an iPhone and tripod to your next staff meeting or training session.

It doesn't have to be high-end equipment.

You'll be amazed at the wealth of content available right at your fingertips.

Implementing this small change doesn't mean your work is done; you'll still need to figure out how to effectively utilize this content.

But don't worry, capturing the content is the crucial first step.

Remember, you can’t produce content if you don’t first have it.

#ContentStrategy #SocialMediaTips #NonprofitMarketing #ChurchLeadership #ChurchMarketing