From Easter Sunday to Every Sunday: 5 Steps for Building Lasting Connections with Guests
Easter Sunday is the biggest Sunday of the year, and it requires a lot of preparation from churches. Pastors and church staff take the Sunday before off to ensure that everything is in place, and they are ready to go. However, amidst all the preparations for Easter, many churches forget about the week after. As a result, they miss out on the opportunity to connect with as many people as possible.
To ensure that you don't miss out on the opportunity to connect with guests after Easter Sunday, here are some action steps you can take:
Have a system in place to gather guest information: A critical step is to have a system in place to follow up with guests, but this will only be possible if you get their contact information. Having a QR code linked to a sign-up form or a card to fill out will help gather the necessary information to follow up with them.
Leverage social media: Creating a hashtag and encouraging people to post pictures with their friends and loved ones can help you connect with guests on social media. Reposting their content in real-time on your Instagram and following up with them online can help create a lasting impression.
Use pre-service time wisely: Creating a welcoming space and connecting guests to your social accounts is essential. Encouraging them to take their phones out and jump on social media creates a relaxed atmosphere that people are looking for.
Promote your social accounts during the service: During the service, promote your social accounts to connect with people beyond the service. You can have a card with a QR code linked to your website or mention your accounts from the stage.
Create online follow-up materials: Creating online devotionals or group study guides for the following week can help guests stay engaged with your church. Doing this online makes it easier for them to access and engage with.
Remember, having a plan and being true to your church's culture is vital in connecting with guests after Easter Sunday. By taking these steps, you can create a welcoming atmosphere and connect with as many people as possible during the post-Easter week. With only 2% of first-time church visitors returning for a second visit, it's crucial to have a system in place to follow up with guests and create a lasting impression.
If you don't have a social media follow-up plan in place, sign up for our free trial and receive free social media support during the most important weekend of the year. Our team at SermonMax is here to help you create a lasting impression that keeps guests coming back. Sign up now for our free trial and start connecting with your congregation in meaningful ways!